Nelson
05-08-2006, 06:04 PM
I had to bring this news article to everyone, about the possiblity of a brand new cartoon channel and allow me to presnt the entire article that ran in today's New York Post...
TV LAND WHERE BULLWINKLE RUBS OUT TONY THE TIGER. 5/8/06 NY POST
By Janet Whitman
"A consortium of family-friendly companies is creating a 24 hour TV channel for kids that will be free of junk-food ads and other marketing that has raise3d the ire of parents, The Post has learned.
The network will be broadcast over digital spectrum owned by Paxson, the wholesome TV station owner that has re-branded itself as Ion Media Netowrksw, people with knowledge of the plan said.
Other partners in the venture include NBC, children's book publisher Scholastic and kid's TV content owners Classic Media and Nelvana, sources said.
The digital network will mostly air cartoons and other animated shows, relying on the thousands of hours of content already owned by it's partners and new programming they create, sources said.Specific programming plans have yet to be determined, sources said.
Classic Media owns the rights to classic cartoons like "Rocky And Bullwinkle", while Canada based Nelvana produces "Babar", "Franklin" and other popular children's programs.Scholastic's red-hot Harry Potter franchise probably won't be included in the pact, sources sdai.
The move comes as anti-junk food groups and concerned against advertising directed at kids.Eariler this year, Nickelodeon dand Kelloggs were sued for $2 billion in a bid to stop them from using "Tony The Tiger" and "SpongeBob Squarepants" to hawk sugary cereals.
This netowrk is going to be a lot more responible and discrimanating one person working on the pact told the Post."It won't be accepting certain types of advertising.It's won't be positioning itself as a safe place for kids and parents".In addition to providing content for the 24 hour channel, the partners will supply a block of children's programming for Saturday mornings on NBC, which owns a 32 precent stake in Ion, sources said.
The new content will replace the programming NBC is losing after ending it's four-year pact with Discovery Networks in March, they added.NBC'S Spanish-language stattion, Telemundo and Ion also will air blocks of the kids' content during the week and will promote the new network, sources said.
The partners which in Febuary began talking in earnest about introducing the network, air aiming for a September launch, sources said.
Ion will own 51 percent of the network and the other four partners will split the remaining stake, sources said.
So what does this mean for us?Who know's but it would be ideal for NBC/Universal to air the Lantz library and Classic Media to air their animated holdings and possibly get Sony's "Totally Tooned In" on the airwaves here in the states.
I wonder if Jerry has heard anything about this?
TV LAND WHERE BULLWINKLE RUBS OUT TONY THE TIGER. 5/8/06 NY POST
By Janet Whitman
"A consortium of family-friendly companies is creating a 24 hour TV channel for kids that will be free of junk-food ads and other marketing that has raise3d the ire of parents, The Post has learned.
The network will be broadcast over digital spectrum owned by Paxson, the wholesome TV station owner that has re-branded itself as Ion Media Netowrksw, people with knowledge of the plan said.
Other partners in the venture include NBC, children's book publisher Scholastic and kid's TV content owners Classic Media and Nelvana, sources said.
The digital network will mostly air cartoons and other animated shows, relying on the thousands of hours of content already owned by it's partners and new programming they create, sources said.Specific programming plans have yet to be determined, sources said.
Classic Media owns the rights to classic cartoons like "Rocky And Bullwinkle", while Canada based Nelvana produces "Babar", "Franklin" and other popular children's programs.Scholastic's red-hot Harry Potter franchise probably won't be included in the pact, sources sdai.
The move comes as anti-junk food groups and concerned against advertising directed at kids.Eariler this year, Nickelodeon dand Kelloggs were sued for $2 billion in a bid to stop them from using "Tony The Tiger" and "SpongeBob Squarepants" to hawk sugary cereals.
This netowrk is going to be a lot more responible and discrimanating one person working on the pact told the Post."It won't be accepting certain types of advertising.It's won't be positioning itself as a safe place for kids and parents".In addition to providing content for the 24 hour channel, the partners will supply a block of children's programming for Saturday mornings on NBC, which owns a 32 precent stake in Ion, sources said.
The new content will replace the programming NBC is losing after ending it's four-year pact with Discovery Networks in March, they added.NBC'S Spanish-language stattion, Telemundo and Ion also will air blocks of the kids' content during the week and will promote the new network, sources said.
The partners which in Febuary began talking in earnest about introducing the network, air aiming for a September launch, sources said.
Ion will own 51 percent of the network and the other four partners will split the remaining stake, sources said.
So what does this mean for us?Who know's but it would be ideal for NBC/Universal to air the Lantz library and Classic Media to air their animated holdings and possibly get Sony's "Totally Tooned In" on the airwaves here in the states.
I wonder if Jerry has heard anything about this?